Book Review / Information Highway Not As Great As We Think...
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A 3 page review of Clifford Stoll's "Silicon Snake Oil : Second Thoughts On The Information Superhighway" in which the writer discusses Stoll's thoughts on the various social problems that an expanding Internet will present. Bibliography lists 2 supporting sources.
Filename: Silicons.wps

Branding and the Internet
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This 7 page paper discusses the following quote "A brand is a brand regardless of its environment. Therefore, there is no need for a new theory of branding for the online environment, but merely a different approach to executing the brand’s essence". The paper assesses this statement with reference to marketing theory and practice arguing that the traditional approach may have the required knowledge but that a different approach needs to be adopted, especially for international brands. The bibliography cites 11 sources.
Filename: TEintbranding.rtf

Brazil's IT Readiness
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This 3 page paper discusses the IT situation in Brazil and suggests that the country is ready for IT, though at a lower level than more technologically advanced countries. It is a good market for foreign investment. Bibliography lists 3 sources.
Filename: HVBrazIT.rtf

Bringing Active Directory to Riordan Manufacturing
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A 4 page continuation of an earlier proposal discussing implementing Active Directory at Riordan Manufacturing. The purpose here is to further develop the ideas of that proposal and to identify groups that will be used individually and nested with others. Bibliography lists 3 sources.
Filename: KSitActDirRior.rtf

Bringing E-commerce to Smyth Printing
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A 6 page paper discussing the planning process that Smyth Printing should undertake in preparation for designing and implementing an e-commerce addition to the business. The paper discusses system (whether manual or automated) analysis; identifying all that the company would want from an e-commerce application; and the most cost effective way of going about achieving its goals. Bibliography lists 4 sources.
Filename: KSitSmythPrint.rtf

Britain's Intended Communications Regulation
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A 12 page paper discussing the ecommerce aspect of a 2000 White Paper outlining Britain's intended comprehensive approach to the changing communications environment. Britain has arrived at a position from which the national government believes it can encourage the positive aspects of this change in the communications environment while limiting through regulation the associated negative influences. Though such overt intent initially raises the warning hackles of those opposed to bigger, more intrusive government, the British perspective as laid out in its recent statement soothes the fears of even the most jaded observer. Bibliography lists 8 sources.
Filename: KScommWhite.wps

Broadband Internet and Broadcasting:
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This 4 page paper examines the role of Broadband Internet and its increasing influence. This paper furthermore explores how this trend will impact the broadcasting industry now and in the future. Bibliography lists 3 sources.
Filename: GSBroadb.rtf

BUILDING A WEBSITE
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This 7-page paper focuses on the tools necessary to build a successful Website. Questions discussed include hiring personnel vs. outsourcing, charging to answer questions and how to market a Website. Bibliography lists 5 sources.
Filename: MTwebuil.rtf

BUILDING E-COMMERCE IN DIFFERING COUNTRIES
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This 3-page paper focuses on how an e-company based in the United States can build successful business relations in China, Germany and France. Under discussion are supply chain logistics and network capabilities. Bibliography lists 3 sources.
Filename: MTforecr.rtf